Gro IQ is your real-time AI assistant for scoring leads and identifying who’s ready to buy. It doesn’t just guess — it explains. By combining propensity scoring with buying intent detection, Gro helps you prioritize leads based on both fit and timing.
Let’s break it down:
📊 What Is a Propensity Score?
Gro’s Propensity Score answers one key question:
How likely is this lead to be a good fit for what you’re selling?
It combines two sources:
Your input: a description of your product and target audience
Gro’s data: role, company, and tech stack details from the lead’s profile
The result is a 0–10 score, with a confidence level (Low, Medium, High), so you can decide how much weight to give the result.
🔍 Gro Scores Across 3 Weighted Dimensions:
1. Role & Seniority Fit (40%)
Does this person match your typical buyer?
Example: A “CMO” would score higher than a “Marketing Assistant”
Title match + seniority = stronger decision authority
2. Company Profile Fit (30%)
Is their company the right size, stage, and industry?
Factors: Industry alignment, headcount, funding stage, and budget potential
Example: A VP of Sales at a Series B SaaS startup scores higher than one at a 5-person agency
3. Tech Relevance (30%)
Does their company use complementary or competitive tools?
Gro analyzes known tech stack to infer use cases and urgency
Example: If they already use a competing tool, that might signal a switch opportunity — or a barrier
Each dimension is scored and explained with matched and partial match logic, so there’s no guessing. You’ll see statements like:
“Title matches your buyer persona; limited industry experience may affect urgency.”
🔥 What Is Buying Intent?
Buying Intent in Gro goes beyond firmographic data — it’s driven by real behavior.
Gro IQ continuously monitors:
Message replies
Email interactions (if connected)
Profile views
Post engagement
Time-to-response metrics
When Gro detects signs of urgency — like a fast reply, a pricing question, or interest in a demo — it flags the lead with high buying intent.
This helps you know not just who fits, but who’s ready now.
🔁 Real-Time Learning, Not Weekly Guesswork
Gro's AI doesn’t wait for your team to run reports. With 2-hour feedback loops, it continuously adjusts outreach priorities and follow-ups based on real-world interactions — not static scoring.
This allows your team to:
Focus on leads with high fit and high urgency
Trigger AI-personalized follow-ups automatically
Track progression across Replied → MQL → SQL → Opportunity stages
✅ Why This Matters
No black-box scores — every result comes with full reasoning
More focused pipeline — stop wasting time on leads that won’t convert
Smarter automation — Gro handles follow-ups based on real buyer signals
Confidence you can act on — AI that explains itself builds trust and drives results
👉 Learn how to run a Propensity Score in Gro →
👉 See how Gro IQ tracks performance across your funnel →