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How to Track Campaign Performance in Gro IQ

Explains how to use Gro IQ to monitor metrics like connection rates, replies, lead progress, and overall campaign effectiveness.

Updated over a month ago

Gro IQ is your performance command center. Once your campaign is live, you can monitor real-time results and understand how your leads are progressing through the sales funnel — all in one place.

✅ Step 1: Open Gro IQ

Click Gro IQ from the left sidebar. You’ll land on a dashboard with two key tabs:

  • Campaign Dashboard – See performance across all campaigns

  • Lead Dashboard – Track your lead funnel and conversion stages


📈 Campaign Dashboard: Track Campaign-Level Results

This view shows:

  • All campaigns (including drafts)

  • Invite acceptance rates

  • Reply rates

  • Campaign-level performance by seat or date range

You can filter by:

  • Campaign

  • LinkedIn account (seat)

  • Custom date ranges

Quick actions:

  • View campaign leads

  • Edit or delete campaigns

  • Compare campaign outcomes side-by-side


🔍 Lead Dashboard: Understand Lead Conversion

This view shows how your leads are progressing from cold to converted:

  • New → Engaged → Replied → MQL → SQL → Opportunity → Won/Lost

  • You’ll see real-time numbers for each stage of the funnel

  • Click into any stage to see which specific leads belong there

Additional insights:

  • View leads sorted by propensity score and intent level

  • Identify warm leads that are most likely to convert

  • Track newly acquired leads by time period


🏆 Team Leaderboard & Activity Tracking

If your workspace has multiple users:

  • Use the Leaderboard to see seat-level performance

  • The Activity Table shows how many LinkedIn messages, emails, and other actions have been executed

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