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Gro Overview

Learn about each of Gro's features for AI powered lead generation and CRM solutions

Updated over a month ago

πŸš€ Overview

Gro is the all-in-one AI sales co-pilot built for B2B sales teams, agencies, founders, and business owners. It helps you find, enrich, and convert leads with personalized LinkedIn outreach β€” powered by smart data, automation, and real-time buyer intent.


What Gro Automates on LinkedIn

Gro mimics natural engagement patterns to help you build and nurture your network:

  • Smart Profile Visits: Automatically view target profiles to show interest.

  • Post Interactions: Like posts to subtly warm up leads before direct outreach.

  • Human-like AI Comments: Contextual and relevant AI-generated comments.

  • Custom Connection Requests: Personalized invites based on user profiles and activity.

  • Natural Follow-ups: Scheduled messages post-connection that simulate real human intent.

  • Pre-Connection Touchpoints: Engage before reaching out to build familiarity.

  • InMail Automation: Send intelligent, collaborative pitches directly into InMail inboxes.

  • Withdraw Requests: Automatically clean up stale, unaccepted invites.

  • Auto-Follow: Follow individuals and company pages to stay on their radar.


Who Gro is Built For

Audience

Use Case

Value

Sales Teams & Lead Gen Agencies

Manage LinkedIn outreach across client accounts with scalable, tailored campaigns

Drive results for clients without growing headcount

SDRs & Sales Leaders

Automate everyday tasks like invites, follow-ups, and content interactions

Reclaim 5–6 hours daily and focus on selling

Recruiters & Talent Teams

Outreach to candidates with AI-personalized sequences

Increase engagement and reduce manual work

SMBs & Enterprise Growth Teams

Streamline top-of-funnel prospecting

Reach more leads with lean teams

Startup Founders & Solo Operators

Find investors, partners, and early users

Build fast, validate faster

Influencers, Coaches & Experts

Stay relevant by consistently engaging their audience

Boost personal brand without daily effort

Job Seekers

Connect with recruiters and stand out with timely follow-ups

Proactive visibility for better job opportunities

Freelancers & Consultants

Generate inbound interest via personalized outreach

Win more projects without cold emailing

Real Estate Professionals

Build connections with buyers, sellers, and HNIs

Maintain a consistent, credible presence

Investors & HNWIs

Discover vetted founders and connect with relevant players

Save time while staying in the loop

Coaches & Mentors

Follow up with prospective clients and sessions

Build credibility and drive discovery

Event Organizers

Warm up attendees, speakers, and sponsors

Drive engagement before, during, and after events

EdTech Sellers & Course Creators

Connect with educators and learners alike

Increase signups and boost visibility

Product Builders

Reach beta users, early adopters, and advisors

Accelerate feedback loops and product-market fit


What tools does Gro replace for me?

Gro replaces multiple sales and outreach tools by combining them into one AI-powered platform. With Gro, you no longer need:

  • βœ… LinkedIn automation tools (e.g. PhantomBuster, Expandi)

  • βœ… Lead enrichment tools (e.g. Apollo, Lusha, Clearbit)

  • βœ… Email outreach platforms (e.g. Mailshake, Instantly, Lemlist*)

  • βœ… CRM add-ons for tracking replies and managing lead stages

  • βœ… Sales Navigator for some users β€” Gro can enrich & score leads without it

  • βœ… Google Sheets for managing lead lists, stages, and handoffs

  • βœ… Internal Notion docs to track outreach or campaign status

Gro brings everything into one place β€” search, enrichment, messaging, CRM, and AI β€” so your team can work faster, stay focused, and convert more.


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