Step 1: Access the Propensity Score Tool
Once you've built a prospect list, head to the "Contacts" tab. Select a contact, then click "Propensity Score." The scoring interface opens, ready for your inputs.
Step 2: Provide Product or Service Context
Describe what you're selling in clear terms: what it does, who it serves, which problem it solves. Example: "AI-powered CRM built for mid-market SaaS teams struggling with pipeline visibility."
Precision matters here. Vague descriptions produce vague scores. Upload supporting materials—one-pagers, pitch decks, case studies—to give the model richer context. More information equals better accuracy.
Step 3: Add Your Company Website (Optional)
Drop in your URL so Gro can scrape positioning, messaging, and use cases directly from your site. This step sharpens the model's understanding of your target market and competitive landscape.
Step 4: Allocate Scoring Weights
Set how much each factor influences the final number. Default distribution:
Role & Seniority Fit — 40%
Company Profile Fit — 30%
Tech Relevance — 30%
Adjust based on what actually drives your deals. Enterprise-focused teams might bump Company Fit to 50%. Product-led growth companies relying on technical integrations could raise Tech Relevance to 40%. The flexibility ensures scores reflect your reality, not a generic template.
Step 5: Click Generate and Wait for Analysis
Hit "Generate." Gro processes your product description against the lead's title, company data, industry, and tech stack. Results appear in under 30 seconds: total score (e.g., 6.5/10), confidence level (e.g., Medium), and subscores by dimension.
You've provided the context. Gro analyzes the prospect's profile. The match between the two determines the score.
Step 6: Review the Results and Reasoning
This is where the model earns its keep. The reasoning panel shows:
Strong matches: Industry alignment, decision-making title, relevant tech stack.
Partial matches: Adjacent role, moderate seniority, missing preferred characteristics.
Dimensional breakdown: Role Fit at 5.6/10, Company Fit at 6.0/10, Tech Relevance at 8.5/10.
You're not just seeing a number. You're seeing why that number exists—which factors lifted it, which dragged it down. That clarity transforms how you approach the lead.