Lead Management

Gro’s Propensity Score rates how likely a lead is to convert, based on factors like role fit, company profile, and tech relevance — so you can focus on the best-fit prospects first.

Yes! Just click on any lead in the Social CRM table — the panel on the right will show their activity timeline, including actions like profile visit, post engagement, etc. This gives you a clear view of where they are in the outreach flow.

Gro’s AI analyzes each lead across three key dimensions:

- Role & Seniority Fit – Are they the right person to make or influence buying decisions?

- Company Profile Fit – Does their company align with your ideal customer profile (industry, size, growth stage)?

- Tech Relevance – Do they adopt tech solutions like yours? Are they likely to invest in new tools?

Gro calculates a Propensity Score for every lead based on these factors — so you can prioritize high-fit, high-intent prospects with confidence.

Yes — Gro IQ gives each lead a propensity and intent score, so you can choose to add only the ones with high scores into your campaigns.

- Propensity Score predicts likelihood to convert, based on role, company fit, and data history.

- Intent Score measures real-time buying behavior and engagement, so you know when they’re ready to act.

Yes, just click on the lead’s score in the Social CRM table to view a detailed breakdown. Gro shows you exactly what influenced the score, including role fit, company profile, tech signals, and engagement behavior.

Gro detects which tools a company is using, when they adopt new solutions, and where gaps exist — helping you time your outreach when they’re in an active buying cycle.

Gro identifies buying intent based on real engagement signals — like replying to your messages, sharing contact info, scheduling exploratory calls, or expressing interest in future chats. Higher-intent signals include demo requests, pricing questions, or repeated interactions. All of this is tracked and scored automatically by Gro Brain.

Yes. Exporting is easy and available in multiple formats.

Scores refresh automatically as new data comes in.

Sync happens automatically in near real-time.

Most users see engagement within the first few days.

No, Gro doesn’t send real-time notifications for MQL or SQL status changes. However, we recommend regularly checking your CRM table — use the lead stage filter to quickly find and prioritize SQLs.

Currently, Gro doesn’t support side-by-side campaign comparisons. You can view performance for each campaign individually by going to the Gro IQ dashboard and selecting the specific campaign you want to analyze.