Gro Overview
When you first log into Gro, you’ll land directly on the Search tab — the starting point for every outbound campaign. From there, you can navigate Gro’s four core features, each designed to streamline a different part of your sales workflow.
Here’s a quick overview of each:
🔍 1. Gro Search – Find the Right Leads
This is where your outreach begins.
Gro Search allows you to search for leads using:
Plain English ICP prompts (e.g. "Marketing leaders at SaaS startups")
LinkedIn Search URLs
Sales Navigator or Recruiter links
CSV uploads or CRM integrations
Once your search results are ready, you can preview, filter, and import leads into your CRM with one click.
👉 Use Gro Search to build high-quality prospect lists fast.
📥 2. Contact CRM – Manage and Score Your Leads
Every lead you import lives in the Contact tab — Gro’s lightweight, powerful CRM.
Here, you can:
See all your leads in a sortable table
Run enrichment to get verified contact info
View or edit lead stages (New, Replied, MQL, SQL, etc.)
Score leads using Gro IQ’s AI-powered propensity model
👉 This is where you keep your pipeline clean and focused.
📨 3. Outreach – Control All Communications
The Outreach tab is your unified messaging hub.
It brings together all replies from:
LinkedIn campaigns
Email campaigns (coming soon)
You can reply directly inside the platform, use AI-suggested responses, and filter conversations by status or campaign.
📊 4. Gro IQ – Track Campaign Performance
Gro IQ is your analytics and reporting dashboard.
It helps you monitor:
Connection request acceptance rates
Reply and conversion rates
Lead stage progression (e.g. Replied → MQL → SQL)
Overall campaign performance by seat or list
👉 Use Gro IQ to understand what’s working and optimize future outreach.