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How to Set Effective Campaign Flow

Learn best practices for timing, personalization, follow-ups, and automation.

Updated over a month ago

Campaign speed matters, especially if you're aiming to maximize daily connection requests. A well-structured flow ensures timely execution and higher engagement without compromising personalization or compliance.

đŸ§© Key Campaign Components

a. Engagement Before Request

Before sending a connection request, start by interacting with your prospect’s content.

  • You can set different “engaging actions”, such as liking or commenting on recent posts, to boost your visibility and relevance.

  • When commenting, you can personalize the tone and length or use Gro’s AI Comment Generator. Just provide a short guideline and let the AI craft a meaningful response.

b. Connection Request

Use Gro's AI prompt feature to draft personalized, concise connection messages.

Example prompt:

"Write a short, friendly LinkedIn connection request message for a startup founder connecting with another founder. Tone: casual and authentic. Under 200 characters. Mention something specific from their background."

c. Send Message (After Acceptance)

Once your request is accepted, follow up with a personalized message.

  • Use AI-generated suggestions based on the message purpose — whether it’s an introduction, pitch, or collaboration proposal.

  • Always include a short delay (e.g. 15–30 minutes) between connection and follow-up to keep your flow natural.

d. Smart Follow-Up

Don’t let conversations stall.

  • Automatically send a follow-up message to non-responders after a set interval.

  • Recommended: Add a 3-day delay before triggering a follow-up to allow time for organic replies.

e. Engage with Recent Activity

Boost relevance by referencing your lead’s recent LinkedIn posts.

  • This feature only works if the contact has posted in the last 30 days.

  • Combine with AI to craft context-aware comments or messages.

f. Withdraw Unaccepted Requests

Keep your outreach clean and compliant.

  • Add a step to automatically withdraw pending connection requests after 7–10 days.

  • This prevents you from hitting LinkedIn’s limit and allows you to re-engage prospects in the future.

By combining AI personalization, strategic timing, and smart automation, Gro helps you run fast, efficient, and effective campaigns — without burning out your prospect list or your LinkedIn limits.

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