General Overview
What is Gro?
What is Gro?
Gro is an AI‑powered LinkedIn automation tool designed for B2B sales teams. It automates prospecting, connections, and outreach at scale—while maintaining personalization and authenticity to help grow your network and pipeline.
Who is Gro for?
Who is Gro for?
Gro is built for B2B sales professionals and teams who want to scale their LinkedIn outreach without sacrificing personalization.
Specifically, Gro is for:
Founders & startup teams looking to drive outbound sales without hiring SDRs.
B2B sales reps and revenue teams aiming to fill their pipeline with qualified leads faster.
Marketing & growth leaders who want to automate social selling and boost engagement.
Agencies managing LinkedIn outreach on behalf of multiple clients.
Enterprise teams that need multi-agent coordination, centralized inboxes, and campaign analytics.
Whether you're a solo rep or running a 50-seat sales org, Gro helps you reach more prospects, start more conversations, and close more deals—without the busywork.
What kind of company uses Gro?
What kind of company uses Gro?
Gro is used by a wide range of companies — from fast-growing startups to established B2B teams. It’s especially valuable for:
Sales teams looking to automate LinkedIn outreach and book more meetings
Consultants and coaches building a strong professional network
Marketing and growth teams driving awareness and engagement
Agencies managing outreach for multiple clients
If your business relies on LinkedIn for prospecting, or relationship-building, Gro can help you scale with personalization and efficiency.
Who on my team should use Gro?
Who on my team should use Gro?
Gro is ideal for anyone on your team who actively connects with prospects or builds relationships on LinkedIn — especially in B2B settings focused on reaching ideal customers and decision-makers.
GTM leaders typically define the criteria for lead enrichment, segmentation, and outreach strategy, while individual team members execute campaigns based on those targets.
This includes:
Sales reps and SDRs – to automate outreach and follow-ups
Founders and consultants – to grow their network and generate leads
Marketing and growth teams – to support campaign engagement
Account managers or client-facing roles – to nurture customer relationships
At startups, a growth lead often sets up and runs all outreach efforts single-handedly using Gro.
At outbound agencies, one founder or strategist may manage campaigns for multiple clients across different verticals.
Gro helps these roles scale their efforts while keeping outreach personalized and efficient.
How can this platform help my sales team?
How can this platform help my sales team?
Gro helps your sales team save time and boost results by automating personalized LinkedIn outreach at scale. With AI-powered messaging, smart lead filtering, and automated follow-ups, your team can focus on real conversations—not repetitive tasks. The platform also offers campaign analytics, team seat management, and real-time performance tracking to optimize your outreach strategy and improve conversion rates.
Can agencies use Gro to manage outreach for multiple clients?
Can agencies use Gro to manage outreach for multiple clients?
Yes. With Enterprise plans, agencies can run multi-channel and multi-agent campaigns, managing outreach across multiple client accounts with centralized oversight and analytics.
Support, Help & Resources
Is there a demo available?
Is there a demo available?
While a full demo video isn’t currently available, you can start a 14-day free trial to explore the platform hands-on.
Gro also provides:
Training videos available in the app to help you get started
Live demo or consultation options — you can request one by contacting our sales team via the website
What happens when the trial ends?
What happens when the trial ends?
When your free trial ends, your subscription will automatically begin, and the payment method on file will be charged — unless you cancel before the trial period expires. To avoid charges, you can cancel anytime during the trial in your account settings. Your campaigns, settings, and data will be saved, so you can pick up right where you left off once you upgrade.
Where can I find tutorials or help articles?
Where can I find tutorials or help articles?
You can find tutorial videos directly in Gro. Just head to the bottom left corner and click on “Tutorial Guide”—there you'll find a 4-step walkthrough to help you get started.
For more in-depth help, visit our Help Center, where you’ll find:
👉 Getting Started – A step-by-step guide to launching your first campaign
👉 Best Practices – Tips on optimizing your outreach for better results
Where can I submit a bug or feature request?
Where can I submit a bug or feature request?
You can submit a bug report or feature request directly from the Gro home page. Just scroll down and select either the Feature Request or Report a Bug ticket option. Fill in the details to let us know what you'd like to share.
Alternatively, you can send us a message by selecting the appropriate option in the chat. Your request will be shared with our product team, and we’ll notify you by email if there are any updates or changes related to your submission.
AI Capabilities & Personalization
How does Gro's AI automation work?
How does Gro's AI automation work?
It performs hyper-personalized actions like tailored profile visits, AI-generated comments, custom connection requests, and smart follow‑ups.
Uses an AI Profile Analyzer to understand prospect info and craft more contextual outreach.
Includes smart campaign scheduling, throttle controls, safety features, and CRM integration to keep outreach efficient and safe.
How does the AI personalize outreach messages?
How does the AI personalize outreach messages?
Gro’s AI Writing Assistant helps you craft personalized messages with just a few clicks. In your workflow, under the “Send Message” step, turn on the AI Writing Assistant.
You can customize how the AI generates your message by configuring:
Message length
Tone and formality
Engagement with recent activity — the AI will analyze the recipient’s latest LinkedIn posts to tailor the message.
For the best results, provide a clear message purpose to guide the AI. This helps it understand your intent and generate a message that feels relevant and authentic. This field is required for stronger personalization.
What is the AI-powered Lead Quality Analyzer?
What is the AI-powered Lead Quality Analyzer?
This feature evaluates your lead list to identify high-potential prospects that align with your ideal customer profile, maximizing your outreach efficiency.
What is the AI Post Commenter?
What is the AI Post Commenter?
The AI Post Commenter interacts with your prospects' posts intelligently, increasing engagement and helping you build stronger connections.
Features & Functionality
What features differentiate Gro from other tools?
What features differentiate Gro from other tools?
Deep personalization at scale: AI‑powered, context‑aware messages (not just templates).
Smart lead filtering: Targets ideal high-quality prospects.
Unified communication: “Unibox” allows teams to handle messages and responses centrally.
Team/Enterprise collaboration: Role-based access, analytics, and shared campaign assets.
Multi‑agent support (in enterprise plans) and dedicated customer success teams with guaranteed results.
What actions can Gro automate?
What actions can Gro automate?
Gro automates profile visits, connection requests, follow-ups, post commenting, profile follows, and company page follows to increase your engagement.
What is a “seat” or “sender”?
What is a “seat” or “sender”?
A seat (or sender) refers to an individual LinkedIn account managed within Gro. Each seat represents one user license requiring its own plan subscription.
What is a Prospect List, and how do I create one?
What is a Prospect List, and how do I create one?
A Prospect List is a curated list of LinkedIn users you want to engage with. You can create it from the left-side navigation bar and customize it using Gro’s Advanced Lead Filtering.
How do I set up a campaign in Gro?
How do I set up a campaign in Gro?
You can set up a campaign by selecting your Prospect List, defining the actions you want to perform, and configuring personalized messaging options.
How are tasks and follow-ups managed automatically?
How are tasks and follow-ups managed automatically?
Once you import your prospect list, you can set up an automated workflow using Gro’s campaign builder. We provide ready-to-use templates that guide you through strategic steps — from engaging with posts to sending connection requests and follow-up messages.
For example, you can configure each step by:
Choosing how many recent posts to like
Writing or using AI to generate personalized comments
Setting time delays between actions (e.g., 15 minutes or 3 days)
After saving your flow, Gro will automatically run the campaign, executing each step according to your settings — so you can stay productive while maintaining a personal touch.
Can I use Gro with multiple LinkedIn accounts?
Can I use Gro with multiple LinkedIn accounts?
Yes, you can use Gro with multiple LinkedIn accounts — one per seat. Each Gro seat is tied to a unique LinkedIn profile, allowing teams or agencies to manage outreach for multiple users or clients. To add more LinkedIn accounts, simply assign additional seats in your workspace.
How long does a campaign take?
How long does a campaign take?
A campaign requires a minimum of 4 hours to ensure effective outreach pacing. For better LinkedIn safety, we recommend running campaigns for 6–8 hours, as this spreads out connection requests throughout the day.
The total duration also depends on your workflow—if your campaign includes many steps or long delay durations, it will naturally take more time to complete.
How can I measure the success of my campaigns?
How can I measure the success of my campaigns?
Gro provides detailed analytics on your campaign performance, including connection rates, engagement levels, and conversions.
Can I track opens, clicks, and replies?
Can I track opens, clicks, and replies?
Yes! On the Gro dashboard, go to the Campaigns section. Under Stats, you’ll see key metrics including:
How many connection requests you’ve sent
How many were accepted
How many recipients replied to your messages
These insights help you measure performance and optimize your outreach strategy.
Can I export my campaign data or integrate it with other tools?
Can I export my campaign data or integrate it with other tools?
Yes. Gro supports CSV import/export, campaign analytics dashboards, team collaboration features, and CRM connectivity—all included in both Team and Enterprise plans.
Can Gro integrate with my CRM?
Can Gro integrate with my CRM?
Gro supports integration with popular CRM platforms to sync your leads and manage your outreach efforts more efficiently. (Coming very soon)
What pricing plans does Gro offer?
What pricing plans does Gro offer?
G1 – Team Plan:
US $99/month per seat (save 25% with annual billing).
Includes data prospecting, smart campaign builder, AI personalization tools, shared inbox, analytics, and team management.
Free 14‑day trial.
Safety & Compliance
Is Gro compliant with LinkedIn’s terms of service?
Is Gro compliant with LinkedIn’s terms of service?
Gro emphasizes safety and compliance with LinkedIn by using auto warm-up, throttle controls, and smart limits—designed to mimic natural behavior and reduce risk of restrictions. Users should also adhere to LinkedIn’s usage policies.
Is Gro safe to use on LinkedIn?
Is Gro safe to use on LinkedIn?
Yes, Gro is designed with LinkedIn's terms of service in mind. We use ethical automation practices, maintain safe engagement limits, and include random delays between actions to ensure your account's safety.
Limits to the actions
At most, 75 connection requests per day summing up requests from all campaigns
At most, 3 campaigns can be active at a time
Minimum 4 hour run time per day for a campaign
Minimum 15 minute time delay between various automated LinkedIn actions
These limits have been set through thorough and continuous testing for safe compliance with LinkedIn's terms.
What happens if my LinkedIn gets restricted?
What happens if my LinkedIn gets restricted?
If your LinkedIn account gets restricted, Gro will automatically pause all actions to prevent further risk. You'll need to follow LinkedIn's instructions to recover your account. Once access is restored, you can reconnect your LinkedIn profile to Gro and safely resume your campaigns.
Is Gro compatible with all LinkedIn account types?
Is Gro compatible with all LinkedIn account types?
Gro works with both free and premium LinkedIn accounts. However, premium accounts may unlock additional advantages for outreach.