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Gro Overview & Features

Learn about each of Gro's features for AI powered lead generation and CRM solutions

Updated over a month ago

🚀 Overview

Gro is an AI-powered multi-channel sales enablement tool, purpose-built for modern teams looking to scale their LinkedIn outreach. Initially centered on LinkedIn, Gro empowers users to automate high-conversion workflows that feel genuinely human.

Soon, Gro will expand to integrate with email, X (formerly Twitter), Instagram, and Meta Messenger—plus popular CRM platforms—making it your all-in-one prospecting copilot.

Gro works best with LinkedIn Premium or Sales Navigator but can deliver strong results without them.


What Gro Automates on LinkedIn

Gro mimics natural engagement patterns to help you build and nurture your network:

  • Smart Profile Visits: Automatically view target profiles to show interest.

  • Post Interactions: Like posts to subtly warm up leads before direct outreach.

  • Human-like AI Comments: Contextual and relevant AI-generated comments.

  • Custom Connection Requests: Personalized invites based on user profiles and activity.

  • Natural Follow-ups: Scheduled messages post-connection that simulate real human intent.

  • Pre-Connection Touchpoints: Engage before reaching out to build familiarity.

  • InMail Automation: Send intelligent, collaborative pitches directly into InMail inboxes.

  • Withdraw Requests: Automatically clean up stale, unaccepted invites.

  • Auto-Follow: Follow individuals and company pages to stay on their radar.


Who Gro is Built For

Audience

Use Case

Value

Sales Teams & Lead Gen Agencies

Manage LinkedIn outreach across client accounts with scalable, tailored campaigns

Drive results for clients without growing headcount

SDRs & Sales Leaders

Automate everyday tasks like invites, follow-ups, and content interactions

Reclaim 5–6 hours daily and focus on selling

Recruiters & Talent Teams

Outreach to candidates with AI-personalized sequences

Increase engagement and reduce manual work

SMBs & Enterprise Growth Teams

Streamline top-of-funnel prospecting

Reach more leads with lean teams

Startup Founders & Solo Operators

Find investors, partners, and early users

Build fast, validate faster

Influencers, Coaches & Experts

Stay relevant by consistently engaging their audience

Boost personal brand without daily effort

Job Seekers

Connect with recruiters and stand out with timely follow-ups

Proactive visibility for better job opportunities

Freelancers & Consultants

Generate inbound interest via personalized outreach

Win more projects without cold emailing

Real Estate Professionals

Build connections with buyers, sellers, and HNIs

Maintain a consistent, credible presence

Investors & HNWIs

Discover vetted founders and connect with relevant players

Save time while staying in the loop

Coaches & Mentors

Follow up with prospective clients and sessions

Build credibility and drive discovery

Event Organizers

Warm up attendees, speakers, and sponsors

Drive engagement before, during, and after events

EdTech Sellers & Course Creators

Connect with educators and learners alike

Increase signups and boost visibility

Product Builders

Reach beta users, early adopters, and advisors

Accelerate feedback loops and product-market fit


Feature Breakdown

1. Campaign Manager

Design, launch, and refine LinkedIn outreach sequences with full control over targeting, timing, and engagement logic.

  • Manage multiple campaigns with built-in safety buffers

  • Real-time updates on the number of connection requests sent, accepted, and replied to your messages

  • AI-driven flow builder for human-like sequences

2. Unified Inbox (Admin and Account Owner)

All prospect replies across campaigns funnel into Gro’s centralized inbox—enabling seamless lead qualification and handover.

  • Aggregate messages from all accounts and users

  • Restrict access to admins for cleaner workflows

3. Built-In Lead Scoring & Filters

No need for expensive tools—Gro’s AI can surface high-quality leads based on advanced AI filter options from Gro.

  • Filter based on interaction, role, and relevance

  • Eligibility scoring available even for non-Sales Navigator users

  • Prompt-based filtering for custom targeting

4. Organization Suite

Collaborate as a team with flexible permissions.

  • Add unlimited team members - for the enterprise plan

  • Customize visibility and access by role

5. Template Hub

Access and apply pre-built, AI-optimized campaign templates.

  • Continuously updated to reflect best practices

  • Great for beginners and teams scaling fast

6. Always-On Support

Gro includes built-in guidance and support directly in the platform.

  • 24/7 AI support with live human fallback

  • Help center, video walkthroughs, and in-app tutorials

7. Campaign Performance Dashboard

Your command center for monitoring campaign success in real time.

  • Track connection request, acceptances and replies, and corresponding success rate

  • Analyze performance across seats and campaigns instantly


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